Privacy Policy

Personal Identification

Full name, date of birth, and billing address to verify your identity and create your patient record.

Clinical Verification

Patient name and date of birth as entered at checkout, used to label your sample and generate your clinical report.

Contact Information

Email address and phone number to send your results report and provide customer support.

Health Data (Special Category)

The results of your blood analysis. This is Special Category Data under UK GDPR and is handled with the highest level of protection.

Correspondence

Any communications you send us, including support queries, complaints, or feedback, are retained to ensure continuity of care.

Technical Data

IP address, browser type, and pages visited, collected automatically via cookies to improve our website performance and security.

Fulfilment

To process your order, dispatch your kit, and manage the return of your sample to the laboratory.

Clinical Accuracy

To ensure your sample is correctly identified at the laboratory and your results are matched to your patient record.

Reporting

To generate and securely deliver your personalised clinical results report to the email address you provided.

Customer Support

To respond to your queries, manage complaints, and provide follow-up guidance on your results where requested.

Public Health

In exceptional circumstances, we may be legally required to report certain results to public health authorities (e.g., notifiable diseases). This is a legal obligation, not a choice.

Data Encryption

All data is transmitted over encrypted HTTPS connections. Your results report is delivered via a secure, access-controlled link.

Clinical Anonymity

Within the laboratory, your sample is identified by a unique barcode reference, not by your name, to protect your privacy during analysis.

Physical Sample Disposal

All physical biological samples are disposed of by the laboratory in accordance with clinical waste regulations following analysis.

Data Retention

We retain your personal and clinical data for a minimum of 8 years from the date of your test, in line with NHS and CQC clinical record-keeping standards. After this period, data is securely deleted.